We all know how complicated the learning process can be in non-formal education. And this is the point! For the audience to be stimulated in multiple ways, to pass through all the stages of the learning process, enjoy the journey, interact with one another and eventually turn this experience into pure knowledge, already digested and settled in their minds and souls. Only then will they be able to reflect and appreciate the benefit they received, as well as be able to transfer this knowledge further and multiply the results of your effort. However, it is important to understand all different phases of the learning cycle, in order to be able to develop effective counter and alternative narratives, teach your audience how to deliver them themselves and achieve maximum impact in your effort to counter negative narratives! This learning process has no defined beginning or end. It is an ongoing circle where one phase follows the other, again and again and again, providing the audience a unique experience of learning and absorbing knowledge.